Job Title: Marketing Executive – Hilton Yala Resort

Location: Southern Province, Sri Lanka
Department: Sales & Marketing (Executive)
Employment Type: Full-Time
Brand: Hilton Hotels & Resorts
Schedule: Day Shift | On-Site
Reports to: Director of Sales & Marketing

Job Summary

Hilton Yala Resort, part of the globally renowned Hilton Hotels & Resorts brand, is seeking a proactive and creative Marketing Executive to join our dynamic team. Located near the pristine natural landscapes of Yala National Park, our resort blends luxurious hospitality with the raw beauty of the Sri Lankan wilderness. The ideal candidate will be passionate about hospitality marketing, adept at digital platforms, and committed to driving visibility and engagement across various customer segments.

As the Marketing Executive, you will play a pivotal role in shaping and executing marketing strategies that enhance brand presence, drive bookings, and elevate guest experiences. From online campaigns to traditional advertising, social media engagement to PR efforts, your contributions will directly impact the resort’s success in both domestic and international markets.

Key Responsibilities

1. Strategy Development and Campaign Planning

Collaborate with resort leadership to create and implement annual and seasonal marketing plans.
Develop strategic campaigns that support revenue goals, highlight resort features, and promote events and packages.
Align marketing strategies with Hilton’s brand standards and guidelines.

2. Digital Marketing and Website Oversight

Manage all digital platforms including the resort’s website, booking portals, and email marketing tools.
Continuously update and optimize content for SEO performance and user engagement.
Monitor web analytics and report performance metrics to identify opportunities for improvement.

3. Social Media Management

Create, schedule, and publish engaging posts on platforms like Instagram, Facebook, LinkedIn, and emerging networks.
Curate visual and written content that reflects the Hilton Yala brand, including photos, videos, guest testimonials, and promotional highlights.
Monitor engagement, respond to comments/messages, and initiate paid social campaigns as needed.

4. Advertising and Media Outreach

Design and launch advertising initiatives across print, digital, and outdoor media.
Work with local and international advertising partners to maximize visibility.
Analyze ad performance data and provide recommendations for budget allocation and messaging.

5. Public Relations and Communications

Draft and distribute press releases to key media contacts.
Manage media relationships and coordinate press visits to the resort.
Support promotional activities and collaborate with Hilton’s regional PR team.

6. Events Marketing and Support

Collaborate with the Events and F&B teams to promote in-house events, retreats, and destination weddings.
Develop marketing materials such as brochures, banners, invitations, and digital ads.
Ensure consistent branding across all promotional activities.

7. Market Research and Competitor Analysis

Conduct thorough market analysis to stay informed about industry trends and guest preferences.
Monitor competitor activity to identify new opportunities and threats.
Generate insights and recommendations that support decision-making at the executive level.

8. Cross-Functional Collaboration

Liaise with internal departments such as Revenue Management, Sales, Guest Relations, and F&B.
Ensure marketing initiatives align with operational goals and guest expectations.
Participate in regular team meetings to provide updates and receive feedback.

Qualifications and Experience

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: Minimum of 1–2 years of marketing experience, preferably in the hospitality or tourism sector.
Digital Skills: Strong grasp of social media marketing, email campaigns, basic graphic design, and website CMS management.
Analytical Mindset: Proficiency in tools like Google Analytics, Meta Business Suite, and email marketing platforms.
Creative Thinking: Ability to conceptualize and execute engaging campaigns and content.
Communication: Excellent written and verbal communication skills in English; Sinhala and/or Tamil are a plus.
Time Management: Strong organizational skills and ability to manage multiple projects simultaneously.
Team Player: Collaborative spirit and willingness to work closely with cross-functional teams.

What We Offer

Competitive salary with performance-based incentives
Hilton team member travel benefits across global properties
Professional development and learning opportunities
A supportive, inclusive, and innovative work environment
Meals, uniforms, and transportation assistance (as applicable)

About Hilton Yala Resort

Nestled on the edge of Sri Lanka’s renowned Yala National Park, Hilton Yala Resort offers a unique blend of luxury and nature. With breathtaking views, modern amenities, and curated guest experiences, the resort caters to travelers seeking adventure, serenity, and world-class hospitality. Join our team and help us deliver unforgettable stays that reflect Hilton’s legendary service.

Apply now

Company Overview

At Hilton, innovation, customer-centricity, and sustainability are more than goals—they are integral to everything we do. As a globally recognized leader in the hospitality industry, Hilton continually redefines guest experiences through cutting-edge technology, personalized service, and commitment to responsible tourism. We prioritize customer satisfaction by creating meaningful connections, delivering consistent value, and ensuring every stay is memorable.

Our sustainability strategy aligns with global efforts to reduce environmental impact, enhance local communities, and promote responsible sourcing. Whether through eco-friendly resort operations or community engagement, we strive to leave a positive footprint in every region we serve.

Hilton’s core values—hospitality, integrity, leadership, teamwork, ownership, and now—define our culture and drive every decision. We invest in our people, celebrate diversity, and foster growth opportunities across all levels. As we expand our global presence, our focus remains on exceeding guest expectations while upholding the highest standards of excellence and accountability.

We invite you to join a team that is shaping the future of travel and making a real difference—one guest, one experience at a time.

Current Hilton Job Openings

Job Title	Location	Estimated Salary (Monthly in USD)
Marketing Executive	Southern Province, SL	$500 – $800
Guest Relations Officer	Colombo, Sri Lanka	$400 – $650
Digital Marketing Specialist	Remote / Sri Lanka	$700 – $1,200
Hotel Sales Manager	Yala, Sri Lanka	$1,000 – $1,600
Events Coordinator	Southern Province, SL	$450 – $750