Company Overview – Sumathi Holdings
We are currently seeking a talented Brand Executive to support the strategic growth of our brands and elevate our market presence.
Driven by a strong set of core values—integrity, accountability, and continuous improvement—Sumathi Holdings places people at the heart of its strategy. The company invests in cutting-edge technologies and process enhancements to deliver superior value to its customers while maintaining a firm commitment to environmental responsibility.
Sustainability is deeply embedded in every aspect of the business, from energy-efficient operations to socially impactful community programs. The group fosters a culture that empowers employees, encourages innovation, and builds long-term partnerships with stakeholders.
Sumathi Holdings continues to grow with a clear vision for the future—combining global best practices with local insights to shape a smarter, greener, and more connected tomorrow.
Current Job Openings at Sumathi Holdings
| Job Title | Location | Salary Range (LKR/month) |
|---|---|---|
| Brand Executive | Colombo | 120,000 – 160,000 |
| Digital Marketing Specialist | Colombo | 150,000 – 200,000 |
| Sustainability Officer | Colombo | 130,000 – 170,000 |
| Corporate Communications Executive | Colombo | 140,000 – 180,000 |
| IT Business Analyst | Colombo | 180,000 – 250,000 |
Job Title: Brand Executive
Location: Colombo, Sri Lanka
Company: Sumathi Holdings
Industry: Conglomerate / Marketing / Branding
Job Type: Full-Time
Experience Level: Mid-Level (1–3 years)
About Sumathi Holdings
Sumathi Holdings is a renowned Sri Lankan conglomerate with a long-standing reputation for excellence, innovation, and integrity. With a rich history of enterprise and growth, we have successfully built a diverse portfolio spanning multiple industries, including media, healthcare, ICT, real estate, education, and fast-moving consumer goods (FMCG). Our subsidiaries are managed by high-performing professionals committed to delivering quality and value, while adhering to ethical business practices.
At the core of our success is our passion for empowering brands and delivering meaningful experiences to the communities we serve. With several strategic partnerships and investments in key sectors of Sri Lanka’s economy, Sumathi Holdings is more than just a group of companies—we are a forward-thinking collective shaping the future of Sri Lankan enterprise.
As we continue to expand and innovate, we are looking for passionate and driven individuals to join our journey. We are currently seeking a talented Brand Executive to support the strategic growth of our brands and elevate our market presence.
Position Overview
As a Brand Executive at Sumathi Holdings, you will play a pivotal role in executing strategic brand initiatives that support our broader business goals. You will collaborate with internal and external stakeholders to ensure brand consistency, build market presence, and engage audiences across digital and offline platforms. This role is ideal for someone with a creative flair, analytical thinking, and a deep understanding of both traditional and digital branding.
You will be responsible for planning and executing branding strategies, managing content creation, analyzing performance metrics, and ensuring all brand touchpoints reflect the company’s identity and values. The role demands someone who is both proactive and detail-oriented, with a passion for storytelling, marketing, and consumer engagement.
Key Responsibilities
Brand Strategy & Execution
- Assist in developing and implementing comprehensive brand strategies in line with company objectives.
- Support the marketing and branding team in translating business goals into actionable marketing campaigns and brand activations.
- Ensure brand guidelines are consistently followed across all departments and marketing materials.
- Maintain a cohesive and engaging brand voice across all customer-facing platforms.
Market Research & Competitor Analysis
- Conduct ongoing market and consumer research to identify emerging trends, competitive positioning, and consumer preferences.
- Evaluate competitors’ branding and marketing activities to identify differentiation opportunities.
- Gather feedback from stakeholders and customers to refine branding efforts.
Content Creation & Social Media Management
- Plan, create, curate, and manage engaging content for platforms including Facebook, Instagram, LinkedIn, and TikTok.
- Prepare monthly content calendars in collaboration with the design and marketing teams.
- Monitor engagement and performance across all platforms and adapt content strategies accordingly.
- Use tools like Canva and Adobe Creative Suite to support visual content needs.
Campaign Management
- Coordinate with digital teams to run paid digital campaigns (Google Ads, Meta Ads).
- Work with agencies, vendors, and internal teams to execute campaign deliverables and brand activations.
- Monitor campaign performance, provide insights, and optimize based on results.
Brand Performance Reporting
- Prepare detailed monthly performance reports on brand initiatives, digital engagement, and campaign results.
- Analyze KPIs and offer actionable insights for continuous improvement.
- Use digital tools and analytics (e.g., Meta Business Suite, Google Analytics) to track ROI and audience behavior.
Public Relations & Events
- Assist in the planning and execution of PR events, media engagements, and product launches.
- Support media coordination and maintain relationships with press and influencers to boost brand visibility.
- Ensure all events are on-brand, well-executed, and aligned with strategic goals.
Candidate Profile
We are looking for a highly motivated and creative individual who thrives in a dynamic, fast-paced environment. The ideal candidate should possess the following qualifications and skills:
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- 1–3 years of hands-on experience in brand management, marketing, or social media roles.
Skills & Competencies
- Strong understanding of Sri Lankan consumer behavior and media trends.
- Experience in content planning, social media management, and campaign execution.
- Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.), and Meta Business Suite.
- Familiarity with digital marketing platforms including Google Ads and Facebook Ads Manager.
- Excellent written and verbal communication skills in English; fluency in Sinhala and/or Tamil is an added advantage.
- Analytical thinking and attention to detail when reviewing content, reports, and branding materials.
- Team player with strong organizational and project management skills.
- A proactive and solutions-oriented mindset with a passion for creativity and brand storytelling.
What We Offer
At Sumathi Holdings, we are committed to nurturing talent and offering our employees opportunities to grow both personally and professionally. As a Brand Executive, you will benefit from:
- A Dynamic Work Environment: Join a collaborative culture across multiple industries and market-leading brands.
- Career Advancement: Take your skills to the next level with opportunities for professional growth and leadership.
- Creative Freedom: Contribute ideas, shape narratives, and make a tangible impact on the public perception of diverse brands.
- Supportive Culture: Work with passionate professionals in an environment that encourages innovation, teamwork, and excellence.
Why Join Us?
Sumathi Holdings is more than just a workplace—it’s a platform where your creativity and drive can make a real difference. From launching impactful campaigns to building iconic brands, your work will resonate with thousands of consumers across the island. If you’re looking for a role where you can bring energy, passion, and purpose to your work, this is your chance to do it.
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