Job Title: Assistant Manager – Digital Marketing

Location: Colombo, Sri Lanka
Employment Type: Full-Time, Assistant Manager

About Cinnamon Air

Cinnamon Air is Sri Lanka’s leading domestic airline, committed to connecting travelers to some of the island’s most breathtaking destinations with speed, comfort, and convenience. Operating scheduled and charter flights from Colombo’s Bandaranaike International Airport, we enable travelers to access key tourist hubs, such as Sigiriya, Kandy, and Trincomalee, in minutes instead of hours.

With a reputation for excellence in customer service and a commitment to innovation, Cinnamon Air is more than just an airline—it’s a gateway to the best of Sri Lanka. Backed by one of the country’s most respected corporate groups, we combine aviation expertise with hospitality-driven thinking to deliver unmatched experiences both in the air and on the ground.

As we look toward the future of domestic air travel in Sri Lanka, we are investing heavily in digital transformation. We aim to expand our reach, improve user experience, and grow our direct revenue through strategic online initiatives. To help lead this charge, we’re looking for a passionate and performance-driven Assistant Manager – Digital Marketing to join our team.

Position Summary

The Assistant Manager – Digital Marketing will serve as a key driver of Cinnamon Air’s online growth and visibility. This is a strategic role focused on leading digital initiatives that enhance the brand’s presence, increase online bookings, and drive revenue.

The successful candidate will be an analytical thinker with creative flair—someone who understands the travel industry’s fast-paced nature and is ready to take ownership of campaigns, performance metrics, and digital storytelling. You’ll collaborate with internal stakeholders and external partners to deliver best-in-class digital marketing execution across channels.

This is your chance to shape how travelers discover and connect with Cinnamon Air—transforming interest into action through compelling content, precision targeting, and data-led decision-making.

Key Responsibilities

1. Digital Marketing Strategy & Execution

Develop and implement a comprehensive digital marketing strategy aligned with overall business goals, revenue targets, and brand objectives.
Manage the execution of multi-channel digital campaigns, including paid search (Google Ads), display advertising, social media marketing, email campaigns, SEO, and retargeting.
Optimize digital spend to ensure maximum return on investment (ROI) and campaign efficiency.

2. Performance Marketing & Revenue Optimization

Focus on measurable KPIs such as bookings, conversion rates, website traffic, and cost per acquisition (CPA).
Leverage platforms such as Meta Business Manager, Google Ads, and Google Analytics 4 (GA4) to continuously monitor, evaluate, and adjust performance marketing initiatives.
Use insights and analytics to refine user journeys and enhance conversion rates across digital touchpoints.

3. Brand Visibility & Content Strategy

Develop and oversee content strategies that strengthen the brand’s voice and increase organic visibility.
Partner with influencers, travel bloggers, and digital media to execute digital PR campaigns that enhance brand awareness and authenticity.
Work with internal and external creatives to ensure all content—visual and written—meets brand standards and drives engagement.

4. Website Optimization & UX Enhancement

Oversee the management of the Cinnamon Air website, ensuring an intuitive and mobile-optimized user experience.
Collaborate with web developers, UX designers, and booking engine vendors to improve the online booking journey and reduce friction in the purchase process.

5. Search Engine Optimization (SEO)

Lead the development and execution of on-page and off-page SEO strategies to improve organic rankings and drive qualified traffic.
Conduct keyword research, monitor backlink profiles, and regularly audit the website for SEO best practices.

6. Partnerships & Ecosystem Engagement

Build strategic partnerships with tourism boards, hotels, travel platforms, and local businesses to expand brand visibility and referral traffic.
Create co-branded campaigns that align with mutual goals and provide value to target audiences.

7. Analytics & Reporting

Create and maintain dashboards to track performance across all digital channels using tools such as GA4, Google Data Studio, and social media analytics platforms.
Deliver monthly and quarterly performance reports with actionable insights and recommendations.

8. Team Leadership & Collaboration

Guide and support the in-house social media and digital content teams to meet key engagement and conversion objectives.
Coordinate efforts across departments, including sales, IT, and customer service, to ensure alignment and integration of marketing activities.

Required Qualifications & Experience

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. A postgraduate qualification or professional certifications (e.g., Google Ads, Meta Blueprint, HubSpot) is a strong advantage.
Minimum 4–6 years of experience in digital marketing, with at least 2 years in a leadership or managerial capacity.
Proven experience in Google Ads, Meta advertising, SEO, and GA4 analytics.
Hands-on experience with CRM platforms, email marketing tools, and marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce).
Strong understanding of digital marketing funnel, e-commerce, and conversion rate optimization.
Excellent written and verbal communication skills with a strong attention to detail.
Experience in the travel, aviation, or hospitality sectors is highly preferred.

Key Competencies

Strategic Thinking: Ability to translate business goals into actionable digital strategies.
Analytical Acumen: Skilled in interpreting data to optimize performance and justify marketing investments.
Creative Problem Solving: Proactive approach to overcoming challenges and identifying growth opportunities.
Project Management: Ability to manage multiple campaigns and projects concurrently, on time and within budget.
Leadership: Capable of mentoring junior staff and leading agency partners to achieve collaborative success.

Why Join Cinnamon Air?

At Cinnamon Air, we don’t just connect destinations—we create unforgettable experiences. By joining our team, you’ll be contributing to a brand that is proudly Sri Lankan, deeply service-oriented, and boldly innovative. We foster a culture where creativity, collaboration, and continuous improvement are celebrated.

As the Assistant Manager – Digital Marketing, you will have the unique opportunity to lead strategic digital initiatives that have a direct impact on our customer experience and commercial performance. Whether it’s launching a high-impact seasonal campaign or optimizing the user journey for travelers booking their dream trip, your work will be visible, meaningful, and highly valued.

Benefits

Competitive salary and performance-based bonuses
Comprehensive health insurance
Travel discounts for domestic flights
Opportunities for industry training and international exposure
Career development within a respected hospitality group

Ready to Take Off?

If you’re ready to join a high-impact, purpose-driven organization and lead the digital future of domestic aviation in Sri Lanka, we’d love to hear from you. Apply now and help elevate Cinnamon Air’s digital presence to new heights

Company Overview – Cinnamon Air

Cinnamon Air is Sri Lanka’s premier domestic airline, redefining regional air travel with a commitment to innovation, exceptional customer service, and responsible business practices. Headquartered in Colombo, the company connects key destinations across the island through scheduled and chartered flights, significantly enhancing accessibility for both local and international travelers.

At the heart of Cinnamon Air’s operations is a dedication to delivering seamless, time-efficient, and memorable travel experiences. By continuously investing in digital transformation and modern aviation practices, the airline ensures service excellence that meets the evolving needs of today’s travelers.

Cinnamon Air also upholds strong sustainability principles, minimizing its environmental footprint and supporting local communities through responsible tourism. The company’s culture is grounded in integrity, teamwork, and a drive for continuous improvement—ensuring that every team member contributes meaningfully to its mission of connecting people and places with care.

As part of a leading hospitality group, Cinnamon Air offers an enriching career environment where innovation is encouraged, performance is recognized, and values are lived every day.

Current Job Openings – Cinnamon Air (Colombo)

Job Title	Location	Employment Type	Estimated Salary (LKR/Month)
Assistant Manager – Digital Marketing	Colombo	Full-Time	150,000 – 200,000
Flight Operations Coordinator	Colombo	Full-Time	80,000 – 110,000
Customer Service Executive – Airport Desk	Colombo	Shift Basis	65,000 – 90,000
Aircraft Maintenance Technician	Colombo	Full-Time	100,000 – 140,000
Reservations & Ticketing Officer	Colombo	Full-Time	60,000 – 85,000

Apply now

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